Search engine optimisation, commonly known as SEO, is a technique designed to improve rankings in search engines such as Google, Yahoo!, and Bing that will attract relevant, targeted traffic to your brand.
Keyword Stuffing Just Won’t Rank a Site Like it Used To…
Historically, adding a significant number of keywords to any website was enough to rank it highly in the search engines. Today, this couldn’t be further from the truth. However, SEO remains an important component of any successful digital marketing strategy.
Don’t believe us? Check out these statistics:
- 72% of marketers across the globe credit content creation as the most effective SEO tactic as of 2015.
- 48% of marketers believe keyword/phrase research as a most effective SEO tactic and 34% believe frequent website updates are most important.
- 73% of in-house marketers and 76% of US agencies said SEO provided an excellent or good return on investment (ROI).
Content creation, an active social media presence, and other new elements are all more important to search engine optimisation than they were in the past. And, because SEO changes rapidly, it’s vital you find an agency that's agile and adaptive to changing trends.
You Can (and Should) Rely on Organic Search Traffic to Generate Authentic Interest in Your Brand
Like a moth to a flame, organic search techniques are the direct connection that brings interested customers directly to your website. This includes the 60% of customers who begin their hunt for products or services via online search and the 49% of which who are utilising organic search for their needs. But you can’t throw random keyword phrases on the page and expect it to generate traffic. Instead, you must begin, like all other aspects of your digital marketing efforts, with a strategy.
At Adonis Media, we always begin with an SEO audit. Doing so will identify any existing problems on your website in key areas like the visible text on the page to off-site aspects such as title tags, meta descriptions, and more. Beginning here is essential to determine what you’re doing well and what needs improvement moving forward.
From the audit, we strategise and execute necessary keyword research to begin optimising your presence. And, because best practices change consistently over time, our strategy will as well to ensure you’re always on top in your industry.
Get in Front of Your Audience With Strategic SEO
Search engine visibility is key to your growth and visibility in front of new prospects. Get your strategy started by contacting an expert for your free consultation, today!