Branding is the marketing practice of creating a name, symbol, and other defining features that differentiate your products or services from your competitors.
Branding is More Than Just a Name, Logo, or Colours
Branding, at its core, is the promise you make to customers. It’s what you stand for and what you will deliver in any products or services. And yet, few customers trust brands or have a complicated relationship with brands.
Consider these statistics:
- 54% of people don’t trust brands.
- 45% of a brand’s image can be attributed to what it says and how it says it.
- 64% of people cite shared values as the main reason they have a relationship with a brand.
- 48% of people expect brands to know them and help them discover new products or services that fit their needs.
- 80% of consumers said “authenticity of content” is the most influential factor in their decision to become a follower of a brand.
Proper branding establishes your company as a trustworthy, authoritative resource in your industry. However, choosing a name, logo, and other physical aspects of branding won’t achieve the results you want. You need a strategy.
Consider Us Your Go-To Branding Experts
Without a brand, your company will never succeed. Your brand is the foundation from which everything flows, including your marketing campaign and every other relevant aspect of your business. If you lack a brand or even a strong brand identity, you’re going to struggle in your mission to connect with and convert prospects.
At Adonis Media, our approach to branding is straightforward. We start by speaking with you and your team to determine what your company stands for, what you do, and how you want to be perceived. In doing so, we can create a platform from which your brand can grow and thrive.
Give Yourself an Identity With Adonis Media
Without a brand identity, you won’t succeed. Contact the team at Adonis Media for branding guidance and a new image that sets you up for success, today!